SERVICES

The Archive Agency is a women's sports agency founded by people who built their careers inside the game. Former pro soccer player Dani Foxhoven Young and brand strategist Lauren Young started it in Minneapolis with a clear premise: not to meet the market for women athletes, but to move it.

Equal Parts built the brand from the ground up. The wordmark fuses a bold, condensed headline with a fluid script, power and poise in a single mark, and compresses into an AA logomark that holds the same duality. We set the palette, built a type system on Sentinel and Helvetica, and shaped a campaign platform around one line: The History Is Hers. A brand as direct as the agency behind it.