Video
Production
Post Production
SERVICES
When Undefeated first came on the scene in the early 2000s, sneaker collectors were a decidedly niche group. Fast forward to today, and sneaker culture has come to dominate the mainstream, with LA emerging as the epicenter of this $80 billion industry, in large part to trailblazing brands like Undefeated.
For the 2021 holiday season, Undefeated teamed up with the Los Angeles Kings to release a capsule collection of apparel and accessories featuring the 90s era heritage logo, inviting Equal Parts to create a digital catalog of video assets to hype up this perfect cross-section of sneaker and sports fans. The video captured the spirit of this authentic collaboration between two LA-born brands, driving engagement across social media and playing prominently at Kings’ games during the 2021-2022 hockey season at Staples Center.
CLIENT: Undefeated x LA Kings
Video
Production
Post Production
SERVICES
When Undefeated first came on the scene in the early 2000s, sneaker collectors were a decidedly niche group. Fast forward to today, and sneaker culture has come to dominate the mainstream, with LA emerging as the epicenter of this $80 billion industry, in large part to trailblazing brands like Undefeated.
For the 2021 holiday season, Undefeated teamed up with the Los Angeles Kings to release a capsule collection of apparel and accessories featuring the 90s era heritage logo, inviting Equal Parts to create a digital catalog of video assets to hype up this perfect cross-section of sneaker and sports fans. The video captured the spirit of this authentic collaboration between two LA-born brands, driving engagement across social media and playing prominently at Kings’ games during the 2021-2022 hockey season at Staples Center.